Tasty Twist Logo
Tasty Twist is a local ice cream shop in East Lansing that is a staple among students and residents alike.
The Tasty Twist brand has cemented itself in the East Lansing area as a staple community space and ice ceram shop. I took it upon myself to revamp the existing logo to suit a more modern design aesthetic. After analysis of the current brand, what stood out was the engaging and appetizing color pallete. It felt necessary to keep those brand colors pure when turning the logo modern.